I love Earth Hour precisely because it is so easy and so quietly powerful. You don't need money, expertise, or influence. You need to switch something off. In a culture that valorises noise, consumption and constant connection, the deliberate act of stopping, going dark, going still, going present, feels almost radical.

If your B Corp business sells to, markets in, or communicates with consumers in the EU, this matters to you. Even if you're based in the UK.